"The Original Idea: The Heart of Your Story"

Thinking your publisher will market yr bk is like thinking your OB-GYN will raise yr child. -Bob Mayer #PNWA about 17 hours ago via Echofon

Not marketing is biggest mistake 1st novelists make. -Bob Mayer #PNWA about 17 hours ago via Echofon

Your brand is you. You're the author. Use your name & your picture. -Bob Mayer #PNWA about 17 hours ago via Echofon

You have to do the promoting you don't want to do. -Bob Mayer #PNWA about 17 hours ago via Echofon

They give awards to literary writers. They give checks to genre writers. -Bob Mayer #PNWA about 17 hours ago via Echofon

"Book trailers are a waste of money." -Bob Mayer #PNWA about 17 hours ago via Echofon

Jon Stewart sells the most books on tv (not Oprah). -Bob Mayer #PNWA about 17 hours ago via Echofon

Oprah readers only read Oprah books. -Bob Mayer #PNWA about 17 hours ago via Echofon

Successful blog--write a book on your blog. -Bob Mayer #PNWA about 17 hours ago via Echofon

Social media is a time suck, but only if you're doing it badly. -Bob Mayer #PNWA about 17 hours ago via Echofon

Do everything you can and hope for the magic. -Bob Mayer #PNWA about 17 hours ago via Echofon

"Bob's opinion: don't self-publish fiction. It's too hard to stand out." -Bob Mayer #PNWA about 17 hours ago via Echofon

Conventional publishing won't die because they're the gate keepers, but not sure what will happen. -Bob Mayer #PNWA about 17 hours ago via Echofon

Ebook readers buy more books than print readers. -Bob Mayer #PNWA about 17 hours ago via Echofon

Conference manuscripts: 90% of writers don't follow through. -Bob Mayer #PNWA about 17 hours ago via Echofon

You control your writing. You plan your career. Build a strong team. -Bob Mayer #PNWA about 17 hours ago via Echofon