Blink by Malcolm Gladwell

In The Tipping Point, Malcolm Gladwell explored how mass change, epidemic, works - how just a little input can spark enormous interest. It's no wonder then that Blink, Malcolm Gladwell's second book, is high on the best-seller lists less than a month after it's release.

Blink explores the nature of the snap decision - what's really going on in our brains when we make a decision in the "blink of an eye." Gladwell taps cutting-edge psychology as he reveals the decision-making process and how we can become better at it.

Review of Blink by Malcolm Gladwell
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